Science Moms
How do you get moms to speak up on climate change?
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Ask them to use their outside voice
Earth Day 2021 was fast approaching and the new Congress still hadn’t done anything since to take action on climate change. We knew there was one constituency politicians fear losing more than nay other: suburban women. So, we asked them to bring out the voice they usually reserve for badly behaved children, and use it to contact their representatives.
Outside Voice Filter
On Instagram, we created a filter moms could use to raise their voices on this issue and encourage their followers to call Congress and demand climate action. The louder you talked, the bigger your mouth grew.
Creative: The Martin Agency
Directors: Jocelyn and Dawn
My role: CCO Potential Energy