Not There Case Study
The Clinton Foundation wanted to promote a 20-year study on the realities of gender inequality to American millenials. There was just one problem: kids don't like charts. Oh, and they don't believe in gender inequality. So, we made them face the issue in a way they couldn't ignore. Check out the case study above.
Some of our favorite feminists were not there to help break down the data and drive people to Not-there.org.
And on social media, thousands of women replaced their profile pictures with blank silhouettes...
Gold Effie - Media Idea / Bronze Lion - Media: Product and Services Charities / Bronze Lion - Media: Use of Media and Stunts