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Ben and Jerry's

Ben & Jerry's Fair Tweets

Ben and Jerry's is a good company. They care about the world. And for Fair Trade Day a few years ago, they dedicated a whole campaign to promoting the issue. Fair Tweets allowed people to donate their unused Twitter characters to fair trade by automatically populating the rest of their tweets with a link to an article about the cause.

 AWARDS:  Cannes Media Lion / One Show Interactive Pencil / Webby - People's Voice / FWA - Site of the Day 

AWARDS:

Cannes Media Lion / One Show Interactive Pencil / Webby - People's Voice / FWA - Site of the Day